Laura Poincot · Accounting & Business Systems
Talk to Laura.
Twenty-plus years inside real businesses: the books, the paperwork, the cleanup, the systems. Send a message, email, or book a time. Every program is explained below.
Reach me
Pick the way that suits you.
Book a call
Pick a time on my calendar. Good for HQ Club questions or full-service options.
Text me
support@thehq.online
Coming soon · Join the waitlist
The HQ Club
Your Virtual HQ, set up and customized for your business, with a clear look at your Admin, Books and Compliance. Then the Club keeps it running, with early access to everything new.
What's included
- The Virtual HQ template, set up for your business
- Google Drive and app customization for how you actually work
- Your ABC Review: what's missing, what's costing you money, what to fix first
- A QuickBooks Online report on your books
- Support from me while we get you set up
- Full access to the HQ Club
Be first in line.
Join the waitlist and you'll hear first when the HQ Club opens, with all the details.
Join the waitlist Book a callEvery program, in order
Four steps from messy to sellable.
Each one builds on the last. The HQ Club covers the foundation. Full service covers the whole path.
ABC Review
A full look at Admin, Books and Compliance. You get what's wrong, what's missing, what's profitable and what's quietly costing you money. Every HQ Club build starts here.
Virtual HQ
One controlled operating environment. Not another app: an operating map that connects the tools you already use, with the controls automation stripped out put back in. virtualhq.online
Train the GAAP
Your bookkeeper is often the most unsupported person in the business: self-taught, with no accounting ladder above them. This gives them the why behind the work (the core GAAP principles) and an ally with accounting and systems experience to call. trainthegaap.com
StoryBook Exit
Your operations, financials and systems turned into a story a buyer can confidently acquire. A 24–30 month program for owners planning their exit. storybookexit.com
The HQ Club
Coming soon: your customized Virtual HQ, ABC Review, QBO report and support, kept running by the Club. Join the waitlist.
Run It Like the Rich
The articles, the Business Reset, the operator mindset and the merch.
The Clean Start Checklist
Every setup step for a new company, with a sales tax lookup by ZIP and a compliance calendar.
Full service
Want it done for you, start to finish?
Some owners want the whole thing handled. We meet, look at what you run today, and scope it together.
- Done-for-you Virtual HQ build. Every system built and handed over, with your team trained on it.
- StoryBook Exit. A 24–30 month pre-sale program for owners 5–10 years from retirement.
- Train the GAAP. Training and ongoing backup for the bookkeeper you already have.
- Multi-entity and franchise operators. Books, reporting and controls across every location.
About Laura
In-house, alongside your team.
I started in accounting at 19 while studying at UCF, and within two years I was running financial operations and reporting for a food-distribution facility. Since then I've worked alongside more than a dozen self-made multimillionaire owners, stepped into businesses after the mess had piled up, and kept books and reporting clean across 18 entities at once.
I don't replace your bookkeeper or your admin support. I train them, give them systems, and back them up.
Industries: automotive, aviation, commercial real estate, food service and hospitality, parking, staffing, professional trades and home services.
“Build every system as though the business could be sold tomorrow, even if you plan to keep it forever.”